Donald Miller has developed an effective way to promote a brand through the use of story telling and his own unique method called StoryBrand. This revolutionary method helps to master the principles of communication with customers, thanks to which you can convince anyone of the advantages of your product, idea or service. It covers a whole range of steps to building a brand story: what are the seven universal elements of a story that can cause a reaction in people; what motives actually drive people when making purchases; how to reach customers so that it prompts action; how to create unique and effective content for sites and social network. Whether you are the marketing director of a multibillion-dollar company, a small business owner, a politician or a rock musician, this book will help you find your own model of behavior and succeed.